We collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport. The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and challenges, and building their personal skate history. The app features a multi-angle video learning system, letting users watch trick videos from multiple directions. They can go head-to-head in virtual games of S.K.A.T.E. And get exclusive access to live-streamed Nike Pro events. Download iOS App here: https://itunes.apple.com/app/nike-sb/id698770525
Awards for Nike SB App:
One Show- Gold Pencil, Mobile Utility
One Show- Gold Pencil, Mobile UX/Design
Cannes- Bronze Mobile Lion, Mobile Apps
Cannes- Bronze Cyber Lion, Data Visualization
CLIO- Bronze, Digital/Social
CLIO- Bronze, Design for Nke SB App
D&AD- In Book Award, Mobile Marketing
Webby Award- Sports Category
One Show- Bronze, Digital Product
AICP Next Awards- Mobile
ANDY Awards- Silver, Mobile Apps
London International Awards- Bronze, Mobile Apps
Art Directors Club- Silver, Integrated Advertising for The Berrics Lock-In
