0 to 50 million users in 50 days? Disruptive scaling is painless with NoSQL.
Even enterprises have taken notice. They are using the same technology that propelled Google, Facebook and Amazon to massive success by analyzing petabytes of data from sensors, social media and commerce demographics.
NoSQL ("Not only SQL") enables queries and analytics against "unstructured" data, which allows for rapid prototyping and agile development of business intelligence applications. This is in stark contrast to the case where IT has to approve, fund, and develop every change to their "structured" database applications, and where scaling up requires a lengthy budgeting process.
Imagine: If power companies had real-time analytics from all the log files in the grid to improve response time in emergencies. Or if the sales team had insightful analytics about trouble tickets or other call center issues... before they got an escalation from their customer's executives.
Worth of this 'Big Data' market is projected to reach $53 billion in five years, and NoSQL is open-source. How can startups cash in, and how will incumbents respond? Big Data and Open Source Software powered the massive disruption we call Web2.0, and continues to power most of the big name IPOs of 2012. We are just getting started.
Moderator:
Robert Scoble - Startup Liaison Officer at Rackspace Hosting
Panelists
James Phillips - Director, Co-Founder & SVP of Products at Couchbase
Max Schireson - President at 10gen, the company that develops and supports MongoDB
Doug Cutting - Chairman of the Board of Directors, Apache Software Foundation, Creator of Hadoop
Andrew Mendelsohn, SVP, Database Server Technologies, Oracle
Ravi Mohan, Managing Director of Shasta Ventures
