Getting an irrelevant push notification is annoying for everyone. Effective marketing is valuable and personalized to the user. With personalized push from In-App Marketing by TUNE, users receive messages based on first-party data and prior behavior within the app. For mobile marketers, the result is higher engagement, and ultimately higher ROI that results from more in-app purchases and higher user lifetime value.
With Personalized Push Notifications, marketers can now:
-Deliver push notifications with user profile data (like first name, age, favorite team, etc.)
-Deliver localized messaging from within a single campaign
-Customize message on-open actions (including deep links) on a 1:1 basis
-Customize message metadata on a 1:1 basis
-Execute conditional logic from within messages. For example, “if” or “else” statements.
-Use pre-built filters for capitalization, pluralization, date modification and more.
And much, much more...
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