Richard Montanez Executive, Multicultural Sales & Community Activation PepsiCo NA.
Richard leads Multicultural Sales & Community Promotions across PepsiCo North American divisions, leveraging best practices internally and externally to develop community partnerships. Throughout his career Richard has worked in various assigments and roles across PepsiCo division and functions.
Richard started his PepsiCo career at Frito Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming Hot line of products including Flamin' Hot Cheetos, wich influenced future ethnic products and the first Frito-Lay Hispanic marketing team. In 1990 Richard helped write and launch the Continuous Improvement Initiative. He was instrumental in creating the first operation cost improvement team. In addition , Richard helped influence Hispanic products and marketing promotions for KFC and Taco Bell.
Richard is known for his visionary leadership and ability to develop new systems and products. He sits on numerous non-profit boards, and was appointed to serve on the California State Workforce Investment Board. He was recruited to the state board for his business experience in creating jobs and building training systems.
Richard was captured in this raw amateur video doing what he does best:
"Making a positive difference on our Future Leaders"
Enjoy and I dedicate this video to all the youth out there that thinks "It can't be done"
Like Richard said:
"You were born to succeed"
Thank you Richard,
Manny
silverfox73071
