Pop.Up Next reflects the philosophy driving Italdesign’s 50th anniversary celebrations, anticipating the challenges that the next fifty years will bring. It represents a vision of the potential offered by future technologies, the new concept of transportation and the new solutions for resolving the problems linked to city planning and traffic in large urban centres that are increasingly becoming one of the priority aspects for safeguarding our planet. Next is evidence of the success achieved by Pop.Up over the past year amongst the
main players in the transportation world, the municipalities and institutions worldwide.
MUSIC: Revelling, artists: Thomas McNeice | April Mackay
