From APTA's 2014 Annual Meeting & EXPO, we present the entire closing general session.
Imagine your transit app integrated with Zipcar, Uber, and the local bikeshare dock. Add an on-demand minibus service that lets riders decide on a start and end point. Mix them all together and you get a tool that flexes to the rider’s timing and destination, and lets them pay for it all in the app. By 2025, public transport in Helsinki will be more about apps than modes. The architect of Helsinki’s Regional Transport Plan and who launched this innovative scheme will discuss how embracing Millennials’ indifference to the automobile lifestyle helped reconceive how public transport could and should be experienced in the next decade. Sonja Heikkilä has been profiled in The Guardian, Bloomberg, Time, and Business Insider. Come hear how in ten years’ time technology will be the linchpin to the new integrated mobility in the Finnish capital. The presentation will be followed by a round-table discussion among APTA's mobility management experts who will join the guest speaker onstage.
