Zurich and Social Media - The rapid rise of social media has changed the way we communicate. Zurich Insurance Company Ltd (Zurich) sees the opportunities and is already successfully engaging with people through several different Social Media channels.
Yet the employee use of Social Media networking sites brings out challenges for Zurich which are addressed in Zurich's Social Media Guidelines.
Zurich has developed Social Media Guidelines to help employees make sensible decisions about their online interactions, provide clear direction on the importance of protecting Zurich's as well as their own reputation and finally to respect third party rights and further regulations.
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