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The In-house SEO Exchange is a unique one-day event, specifically designed as a closed-door workshop for in-house SEOs. When we met Jessica Bowman, In-house SEO Exchange host and SEO advocate and expert, she wanted to create a sizzle reel to showcase the event and provide a brief overview to potential attendees. To do this, we interviewed Jessica and other event speakers and attendees, asking them to summarize the In-house SEO Exchange in their own words. We used snippets of these interviews to form the messaging, added supplemental footage we captured at an actual event, and accented the entire piece with snappy music and swift moving text. The result is a stylized, upbeat sizzle reel that provides an authentic insider perspective and sneak peek of this exclusive event!
