You have determined licensing as a way to grow your business. Now, you need to find out how much licensing will cost.
Stu Seltzer, President of Seltzer Licensing Group, Specialists in Licensing and Strategic Alliances, discusses three key rates in determining cost of licensing: Royalty Rate, Guaranteed Minimum Royalty Payment, and Payment Schedule or Advanced Payment. He explains how each of these rates are determined, such as licensed brand's popularity and forecasted sales.
He also gives examples of royalty rates in various industries based on their licensing experience: apparel, fashion, entertainment, cartoons, sports, and food.
Part 1: How LICENSING Can Grow Your Brand or Business
http://www.youtube.com/watch?v=JD5-GP4xV38
For more information on licensing, royalty rates and strategic alliances, connect with us:
http://www.seltzerlicensing.com
