http://startupsuccess.co.uk. Small Business Advertising Tips| How to Write and Effective Press Release.Spreading the word about your new business can now be done in a huge number of ways, but if you want to get your business featured in a local newspaper, or relevant trade publication, a press release is still a great way to get a journalist's attention. Here are five steps to creating an effective press release, and increasing your chances of invaluable media coverage.
0:36.4 Step #1 "Have a Story"
1:02.5 Step #2 "Grab Their Attention"
1:28.9 Step #3 "Keep It Factual"
2:12.1 Step #4 "Choose Your Publications"
2:50.6 Step #5 "Be Contactable"
