Sony, who are by no means new to the HMD market, announced Project Morpheus earlier this year - a VR headset for eventual release on the PS4. Unlike the Oculus Rift, Morpheus is not publicly available at this time and there is still no release window. From the way Sony talk about the project,
I don’t get the impression they are desperate to beat Oculus to market with a consumer product – rather, they are taking the time to learn important lessons and signal to the development community – indies and triple-A alike - where they see the future of PlayStation going.