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McDonald's Big Mac
The Big Mac (introduced in metro Pittsburgh in 1967 and nationwide in 1968) is a hamburger sold by McDonald's, an international fast food restaurant chain. It is one of the company's signature products. It consists of two 1.6 oz (45.4 g) 100 per cent beef patties, American cheese, "special sauce" (a variant of Thousand Island dressing), iceberg lettuce, pickles, and onions, served in a three-part sesame seed bun.
History
The Big Mac was created by Jim Delligatti, one of Ray Kroc's earliest franchisees, who was operating several restaurants in the Pittsburgh area. The Big Mac was invented in the kitchen of Delligatti's first McDonald's franchise which was located on McKnight Road in north suburban Ross Township.[2] The Big Mac had 2 previous names, both of which failed in the marketplace. The first name was "Aristocrat", which consumers found difficult to pronounce and understand. The second name was "Blue Ribbon Burger", but that failed to catch on with any meaningful sales either. The third name was the name "Big Mac", which was created by Esther Glickstein Rose, a 21-year-old Advertising Secretary who worked at McDonald's Corporate Headquarters in Oak Brook, Illinois.[3] The Big Mac debuted at Delligatti's south-east suburban Uniontown, Pennsylvania restaurant in 1967 at a selling price of 45 cents.[4] It was designed to compete with the similar Big Boy sandwich. The sandwich was so popular that it was added to the menu of all U.S. restaurants in 1968.[4] One of its most distinctive features is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage[citation needed].
The Big Mac is known worldwide and is often used as a symbol of American capitalism. The Economist has used it as a reference point for comparing the cost of living in different countries -- the Big Mac Index — as it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics.[5]
Special sauce
The name was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions -- on a sesame seed bun."
Big Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger. Its design is similar to a caulking gun.
In 2012, McDonald's admitted that the special sauce ingredients were "not really a secret" because the recipe had been available online "for years". It consists of store-bought mayonnaise, sweet pickle relish and yellow mustard whisked together with vinegar, garlic powder, onion powder and paprika.
