The Startup Scorecard is a tool for evaluating market opportunity by evaluating 18 strategic heuristics, across 6 market dynamics. By understanding these heuristics and the market dynamics they represent, a Product Owner can use this framework to perform fundamental market research, in order to develop more intelligent hypotheses that will plug into their Lean efforts to identify product-market fit, rather than merely throwing spaghetti at a wall.
This video is an excerpt from a presentation at SXSWi 2014, by the authors of The Smarter Startup - Neal Cabage and Sonya Zhang. or more information and resources, visit SmarterStartup.org.
