-- Transcript of Video --
Welcome to your new world.
What's the difference between this one, and the one you were in, say, a year ago?
You're making your own decisions now. Not relying as much on others.
And that's a good thing. IFFFF...you're making good decisions.
Especially when it comes to things like your health.
Now you might think you're making your own choices here. But sometimes, the media tries to influence those choices. They can have more impact on your health decisions than you may think.
Funnily enough, technology has really helped the media get its message to you.
We're immersed in it. Sharing information constantly.
And a lot of that information is sent to us by advertisers. It's designed to influence our choices.
So it isn't enough to be good with technology. You have to make good choices. And you need good information.
That means not trusting everything you see. Digging deeper for the truth.
We need to do this -- because frankly, the media likes us.
They use us as role models. We're trendsetters.
And on the flipside, we love media. Most of us will spend 5 months this year just checking out media messages.
There are thousands of media channels out there. You see messages in stores, on TV, in your social channels, everywhere. Even when we think we're getting news, we can be getting ads.
And they're targeted based on what advertisers know we want.
But even if we see an ad, that doesn't mean we'll buy it, right?
Well, the media is pretty good at hooking us.
Certain messages are designed to trigger certain emotions. And those emotions make us do stuff.
Think about how we buy.
A lot of times, it all starts with an ad. How did that ad make you feel? And did you do anything based off that feeling?
Well, somewhere in there, a message got to you. And you started to feel good about it. Even if you couldn't explain why.
Now, imagine your decision making being influenced like this...when it comes to your health.
A lot of media is focused on what we eat, drink and do.
There are a lot of products out there that aren't exactly good for us. But no advertiser would ever say that. Instead, they focus on what we call ʻlifestyleʼ.
Having fun, being popular, coming out on top. How many times have you seen products tied to things that are completely unrelated? Thatʼs what Iʼm talking about.
For example. Letʼs start with a product that impacts your health.
Now, letʼs figure out how they could wrap that product in a lifestyle message.
Think of your favourite celebrity. In a cool car.
Put someone really, really good looking next to them. Having a great time... and dang!--it looks pretty good, doesnʼt it? We donʼt even know what the product is. But we like what we see.
Now take a step back. Look at that product, all by itself. No celebrity, car, lifestyle. Ask yourself, what do I know about this product? Do I have information on how could it affect my health?
NOW, how do you feel? Like getting more information before making up your mind? And probably making a decision thatʼs better for your health.
Thatʼs something to feel good about.
