In June, Instagram introduced a branded content tool that allows influencers and celebrities to label posts that have been sponsored by advertisers. The tool has now been made available to all users.
Facebook and Instagram are facing some issues with influential users who post promotional posts on behalf of third parties, or in partnership with them, and don’t label them as such. Apart from the ethics, the problem is starting to become a legal one. For one, the FTC in the US, and the UK’s advertising watchdog are both starting to get involved.
