No story is boring if you have somebody that's interested while telling you about it. Butch Stearns of The Pulse Network sits down with Valerie Geller, President and Founder of Geller Media International, to discuss how they look for people who are natural storytellers, and who are very involved and interested in life, when finding and developing personalities for radio and TV, and how they work with a model that they've developed over many years of training people, that works for anyone who communicates to be able to inspire and inform others. Geller says that the three core principles of communicating are to tell the truth, make it matter and never be boring, because audiences hate it when radio or television sounds fake or manufactured.
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