Join Marketo’s ABM Authorities, Heidi Bullock and Mike Telem as they deliver insights into the essentials of account-based marketing, including:
- Defining and identifying the RIGHT target accounts
- Engaging target accounts across multiple channels in a personal, relevant manner
- Understanding what to measure and when so you can optimize programs for optimal results
- Collaborating with sales in a way that’s never been easier
- Plus, peek in Marketo’s own playbook – how we scale ABM to WIN
