As a member of the IBM Center for Innovation and Visual Analytics, Noah Iliinsky works to create new and innovative domain-specific visualizations while working with IBM clients to create effective and efficient visualizations that yield insights and answers into their business quickly.
This talk, delivered at Strata 2013, discusses the broad design considerations necessary for effective visualizations. You will learn what's required for a visualization to be successful, gain insight for critically evaluating visualizations they encounter, and come away with new ways to think about the visualization design process.
To be most effective, a visualization must have, in this order:
Purpose (Why are we creating this visualization? Who is it for?)
Content (What data matters? What relationships matter?)
Structure (How do we best reveal those data and relationships?)
Formatting (How does it look & feel? How will it be consumed?)
For additional visualization insights from Noah and other IBM visualization luminaries, visit http://www.ibm.com/manyeyes a community of over 100,000 visualization professionals and enthusiasts.
