What does the future of text message marketing have in store for marketers? In this video, Derek Johnson from Tatango.com gives his view on what he thinks is going to happen with text message marketing in the year 2018. He lists four possible changes that will take place in the mobile messaging industry. The first one is a positive change in the level of understanding that brands will have about the Telephone Consumer Protection Act (TCPA) and the FCC (Federal Communications Commission). The second prediction is that artificial intelligence text messaging chat bots are going to be huge in 2018. The third change is that marketers will use a lot more links in their text messages that link out to any kind of experience on the mobile phone. Lastly, 2018 will also be the year in which RCS business messaging will be further developed.
Also watch our other digital marketing videos if you want to have a better understanding of the mobile messaging topics that will become important in the year 2018:
* Why Is Everyone Talking About RCS Message Marketing?: https://youtu.be/C1dUWBIWcbM
* Subway RCS Business Messaging Demo at Mobile World Congress Americas: https://youtu.be/hxlwFoM9rW4
To learn more about mobile messaging developments, and to get text message marketing insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog
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Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here: https://www.tatango.com
