The state of social media marketing for tourism boards. Joyce Manalo will provide SoMeT delegates an overview of the social media landscape in 2014 that includes user demographic and key platform updates for Facebook, Instagram, Twitter and YouTube in addition to emerging platforms. She will compare key benchmarks of tourism boards’ social media marketing efforts against the travel industry sectors and against itself. Joyce will also highlight how Tourism Australia, Tourism and Events Queensland, Pure Michigan, Visit California, Visit Los Angeles, and Visit Philly leverage their social media presence to align itself with its tourism strategy and goals. Lastly, she will talk about social media marketing trends.
Joyce is a data analyst/reporter at Skift who researches and writes about social media trends, social marketing strategies, and competitive social analyses of travel brands. The two most recently published reports were about social media customer service and Instagram strategies.
Joyce is the product owner of SkiftIQ, a social data insights dashboard that tracks 2,500+ travel brands. This past October, she spearheaded Skift's first social media awards for travel brands called the Skifties to acknowledge brands for their marketing efforts based on data and editorial context. Since 2007, she has produced and marketed visual and editorial content and developed online audiences. Her background in finance and culture allows her to quantify and qualify creative efforts in branding, messaging, editorial, and curation. She worked with YouTube and Contently and Gogo, to name a few.
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The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.
SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.
Learn more about SoMeT's global conferences: http://www.sometourism.com/
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