During the 2017 Product Leader Summit, Aaron Levie, Founder & CEO of Box discusses:
- the founding of Box during Aaron's sophomore year of college
- Mark Cuban's initial investment in the company, which led Aaron and team to drop out of college to work on the company full-time
- The decision to pivot from a consumer to enterprise business, while preserving consumer mindset ethos
- business strategy as competitive differentiator & creating asymmetric advantages for the company
- solving problems for the end consumer, simpler & cheaper, than competing solutions in the market
- following your North star and defining product strategy
- being disciplined through ruthless prioritization
- knowing when to listen to your customers and when to say No
- the need to balance delivering predictable near term results and going after riskier longer-term bets/innovation as a public company
- having a strong conviction of where the world is going and using data to prove out whether or not you're right
- making sure you have more tailwinds pushing you than headwinds working against you
