John Vars, CPO of TaskRabbit, shares his top lessons for pivoting your business. He talks about the importance of understanding users' aversion to change and how a strategy called 'gentle deployment' can help smooth the transition.
This video is part of the "HIIG On the Road" series and was filmed at the Tech Open Air festival in Berlin in July 2015. #TOA15 was a three-day technology, music, art and science festival which captured the essence of Berlin as a vibrant and creative startup hub.
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