To promote the new adidas Crazyquick, the @adidasHoops team developed an integrated marketing campaign focused on the shoe's special outsole technology which makes players quicker and gives them an advantage on the basketball court. The brand wanted to reach high school athletes and engage them with the adidas Crazyquick story in innovative ways across screens.
Read more about this campaign: https://business.twitter.com/success-stories/adidashoops
