Google Play has become a critical platform for app developers to reach a wide and diverse audience. As VR is a nascent technology, both platform and developers have an opportunity to create a marketplace that offers a similarly broad and diverse catalog. In this talk, Serge Kassardjian shares how Google Play is adapting its store management approach to programming the launch portfolio of apps for Daydream – with the goal of moving VR from a novelty to a mainstream movement.
Speaker : Serge Kassardjian, Global Head of Media Apps Business Development, Google Play
