In this webinar clip, Trada webinar hosts Matt Hessler and Anna Sawyer take advice from Google AdWords trainer and author Brad Geddes, and show you how you can easily identify areas of opportunity using the impression share report.
We'll show you how to find the report, which types of impression share to look at, how to compare the data to Quality Score using two methods (the 'advanced' method and the 'easy' method), and how to quickly see where you can make changes that can help you get a larger slice of that impression share pie.
Please don't mind the beeps, we were experiencing some audio issues that day. The beeps vanish after a minute or two!
