SAN FRANCISCO – Westfield Corporation hosted airport thought leaders and innovators from across the country on November 12 at its Westfield Labs in San Francisco for the inaugural American Association of Airport Executives (AAAE) Innovation Forum to explore the role of technology in airport innovation.
Named one of the 50 most innovative companies in the world by Fast Company magazine, Westfield Labs provided a unique showcase of the technologies and people that are transforming global retail and streamlining the traveler experience.
“We’re excited to partner with AAAE to host an engaging, thought-provoking discussion about the convergence of the physical and digital worlds at airports,” said Dominic Lowe, Executive Vice President, Westfield. “Integrating digital solutions is a key component for increasing customer satisfaction and growing non-aeronautical revenue that enables airports and airlines to invest more in operations and infrastructure.”
“By encouraging airports and innovators to collaborate and work together, we’ll find more effective solutions to enhance the customer experience,” said AAAE President and CEO Todd Hauptli. “By applying a holistic approach like Westfield’s, we can provide more opportunities for airports, airlines and, ultimately, the travelers themselves.”
Attendees enjoyed hands-on demonstrations of technology that is revolutionizing the customer experience at Westfield shopping centers and airports, including:
*Dine on Time: Never deal with lines or waits again. Dine on Time allows customers to order food for scheduled pick-up or delivery for convenient dining.
*Express Parking: Customers enjoy a seamless parking experience without the stress of looking for a spot or losing a ticket. Express parking allows pre-registered customers to check the availability of parking spaces, and to book and pay for one in advance.
*Product Search: Eliminate the guesswork of shopping with one centralized online retailer inventory to help shoppers find what they want and buy their way – in store or online.
*Virtual Concierge: Engaging, friendly, roaming digital platforms connect customers with remote, multilingual customer service representatives anytime, anywhere.
*Wayfinding Digital Directory: Customers can make more informed plans with interactive wayfinding stations that guide customers through their physical journey with turn-by-turn mobile phone directions and detailed dining and shopping information.
Building on 50 years of global experience in retail innovation, Westfield designs, funds, builds and manages next-generation environments at airports around the globe.
Westfield develops long-term partnerships with airports and airlines and provides significant, upfront capital and ongoing investment to keep them ahead as customers and markets evolve.
“One Airport Journey. One Holistic Experience.” illustrates the company’s vision and comprehensive development approach that responds to today’s consumers who desire a seamless experience, guided by information from home to the curb, the gate and beyond.
Westfield develops long-term partnerships with airports and airlines and provides significant, upfront capital and ongoing investment to keep them ahead as customers and markets evolve.
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Westfield Corporation (ASX Code: WFD) is an internally managed, vertically integrated, shopping center group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing approximately 2,000 staff worldwide. Westfield Corporation has interests in 40 shopping centers in the United States, and the United Kingdom, encompassing approximately 7,400 retail outlets and total assets under management of $29.3bn.
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