In our roundup of what the big mobile game companies accomplished in 2016, Jon Jordan considers Glu Mobile's (NASDAQ: GLUU) terrible financial performance as its Celebrity First strategy flopped following the failures of Katy Perry Pop and Britney Spears American Dream, and asks if the release of its Taylor Swift game or the recent acquisition Crowdstar for $45 million can change the fortunes of the loss-making outfit in 2017.
