Social shopping describes everything from integrating online store features into a social platform – such as ‘buy’ buttons – to dedicated websites that combine shopping with social media like Grabble, right through to in-store events.
So how can you benefit from this rapidly-growing intersection of social media, eCommerce and overall brand experiences?
Across six snappy videos, Karren Harris, Managing Director, Intu Digital, share's her thinking on social shopping and why, retailers should incorporate social commerce in their overall business strategy in 2017.
