What is Customer Experience?
It's the feelings and thoughts that a customer associate with your brand. It's the way a customer feels about themselves when they interact with your brand.
Customer experience is the sum of all the ups and downs, the delights and disappointments. It's the smells and tastes, the sights and sounds that gets conjured up when a customer thinks about your brand.
You are welcome to download a copy of this presentation from my web site www.brandlove.co.za and us it in your presentations!
