http://waspbarcode.com/buzz - When the Gap went for a radical re-design of their classic logo, the backlash was fast and furious. When you're thinking about a logo for your business, follow these basic guidelines to make sure you're headed in the right direction.
• Go for classic instead of trendy, because constantly changing your logo won't do any favors for your branding.
• Stick with clean and streamlined. Focus on a key image and company name.
• Keep in mind that your logo has to translate in lots of different sizes -- from a product label to a billboard.
• Choose your colors carefully, and make sure they jibe with everything from your website to your product packaging.
• Don't be afraid to nitpick over the details, or go back to the drawing board if you just aren't feeling it.
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About Wasp Barcode Technologies:
We manufacture barcode technology software and solutions. Solutions include barcode scanners, barcode printers, inventory control software, asset tracking, time & attendance systems, Point of Sale (POS) Systems and a range of barcode labels and barcode accessories.
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