The Whirlpool FreshConnect is a vision for food conservation that integrates products and services into a true fresh food experience. The system consists of a set of accessories (designed specifically for each type of food) and a central cooling system. The containers are optimized in size and sensor technology guarantees minimal energy consumption. An on-line ordering system delivers local fresh food directly from the supplier to the user's doorstep. Orders are collected centrally and deliveries are coordinated for optimized eco-transportation. Products stay fresh throughout the delivery by the use of specialized insulated delivery bags.